WTF is this press release about???

Brand X today announced new predictions for the digital signage’s space. With the promise of being one of the most exciting platforms, the digital signage experts, Brand X foresee importance of local and relevant content, creative agencies understanding the role of digital signage’s, electronic media witnessing shifts from television to digital signage’s, interactivity as a differentiator and mixing of technology and medium including cell phones. The company continues to expand with service delivery in digital signage with the recent deployment of (company name expunged to protect the innocent) digital signage software at the University of California Davis. One of its kinds in the digital signage industry, this allows multiple users to alter content with an intuitive interface.

Brand X is a leader in the digital signage space, as a means of information sharing platform with an attractive layout and design. With the growing needs of the industry, Brands X provides digital signage solutions ranging from needs analysis, training to content creation. The digital signage services include design, content and installation across industries ranging from retail, transportation, hospitality, finance to education and healthcare markets. With in-depth expertise across equipments like hardware, plasma displays, billboards kiosks etc, Brand X offers advertising solutions that are effective and economical.

Oh, where to start. These guys issued a press release in late August  that was equally Neptunian in its prose, and I posted about it then.

This seems odd to even have to point out, but your PR at the most elemental level needs to make some sense, and have a point. After the first post I sent these guys a note asking to be put in touch with their marketing people. No response. I have had several people contact my firm with the frank observation that while their companies were good at many things, writing wasn’t among them. Someone in this company needs to have that lightbulb go on over his or her head.

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