Tag: technical


When IT people do marketing …

BLANK, the software house that develops the BLANK platform for digital signage, becomes officially a “Front Runner” and announces the release and immediate availability of its solution for Windows Azure.

BLANK is the first digital signage software platform in the world available for Microsoft’s Cloud Web Signage is the first digital signage software platform in the world available for Microsoft’s Cloud.

The solution consists of web based management application delivered as a service and a player software managing the multimedia content playback on digital signage displays. BLANK Player has successfully passed compatibility tests conducted by Microsoft for the 32 and 64-bit versions of Windows 7.

“We are particularly proud of having achieved first, in the software for digital signage arena, this important compatibility goal,” said the CEO, “that will allow us to further shorten the release and development times and increase both scalability and performance, thanks to the great flexibility offered by the Windows Azure platform.

The compatibility with Microsoft’s cloud services of the Windows Azure platform, strengthens the offer towards the international markets: both software and infrastructure will be available as a service supplied through the Microsoft data centers spread throughout the world. Web Signage is always supplied by the nearest Windows Azure datacenter to ensure the highest performances.

Also, thanks to the evolution from SaaS to IaaS, a set of more flexible distribution and resale agreement, including OEM and co-brand formulas will be available to partners.

Nice. Awesome. Now apart from the handful of non-IT people who know what the Azure platform is all about, how many will know what any of this means?

Even if the only people a software company ever sells to are in the IT departments, this sort of release is still missing a critical component:  Why prospective customers should care.

When you are preparing marketing material like releases, always remember to think about what matters to and will intrigue the target audience. Does this make doing things easier? Faster? Better? Cheaper? More reliable? Anything???