Category: Company news


It’s digital signage trade show season: Time for a Message Tune-Up?

This is a press release issued today:

Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months.

The “Message Tune-Up” program is aimed squarely at vendors, service companies and network operators looking to gain some marketing notice before and during such events as ISE, Digital Signage Expo, GlobalShop, NAB, Kioskcom/The Digital Signage Show and ScreenMedia Expo. The program offers quick reviews, recommendations and updates on marketing and press materials for companies heading into the show season, as well as fast turnarounds on newly crafted material.

“I have been going to these events for years, and know at least a couple of things will happen,” said pressDOOH founder Dave Haynes. “Some companies will remember at pretty much the last moment that they need to get out a release or update their hand-outs or mail-outs. So they’ll do it themselves and it will look like it. Others will hire a PR firm and get something cranked out that is polished but utterly pointless, because the PR writer had no idea about the industry or what the audience was actually interested in.”

pressDOOH is temporarily relaxing its minimum engagement policy for clients as a way to help a wider range of clients who don’t need a full communications program for the  shows, but do need two or three hours to get their material reviewed, tweaked and polished up by a fresh, experienced set of eyes. The most effective material for distribution is work that is clear, concise and relevant to the targeted readership.

“I think it would be refreshing change for everybody in the business if the big blitz of press releases and marketing materials that’s about to start was characterized by substance, effective messaging and far less hype,” said Haynes. “This industry is now at a level of maturity that the target audiences are knowledgeable and a little jaded. Their tolerance for BS gets lower every year.”

pressDOOH is a copywriting and marketing strategy firm working specifically in the digital signage and digital out of home sectors. The company was founded in 2009 by industry veteran Dave Haynes, a seasoned print journalist who has spent the past decade doing everything from running pioneering DOOH networks to selling top industry software.  pressDOOH produces press material, white papers, case studies, sales and marketing sheets and Website copy, as well as does overall marketing strategy, for companies in all aspects of the industry, on three continents … and counting.

The company markets itself on the value of having copy developed by a subject matter expert – usually faster and at substantially less cost than mainstream PR firms with high overheads and limited or no in-house expertise in this sector.

The firm was recently cited by heavily-read industry portal DailyDOOH as one of its Best of 2009 companies, products and people.  “ … there is one place that we do throw work and that’s in Burlington, just outside Toronto,” noted DailyDOOH. “That’s the home/work office of David Haynes, who has made writing a press release an art form.  When pressDOOH has written or massaged a press release, the job of journalist is made so much easier. If only more people used his services.”

The Message Tune-Up program – which drops pressDOOH’s normal minimum hours engagement policy – will be available through April, and subject to available time. Company and contact information can be found at


Some kind words for my work …

DailyDOOH is probably the most widely read and influential news portal/blog on the digital signage and digital out of home sectors, run by Adrian Cotterill in England, but including correspondents all over the place. Adrian and his North American Editor Gail Chiasson have kindly reproduced much of the work I have sent along to them from clients who have done this or that.

It was nice to sit down this morning and read my services were cited as one of the Best of 2009 in the industry.

We don’t necessarily ‘grok’ (i.e understand) all the consultancies popping up all over the place or even figure out how they will all stay in business. There’s a lot of unemployed people looking for a new ‘gig’ and perhaps consulting looks like an easy option- we wouldn’t necessarily recommend many of them either but there is one place that we do throw work and that’s in Burlington just outside Toronto. That’s the home / work office of David Haynes who has made writing a press release an art form. When PressDOOH has written or massaged a press release the job of journalist is made so much easier. If only more people used his services.

Thanks very much Adrian and crew for the kind words and recognition. I have only been doing this since the summer 0f 2009 but the response has been very strong. Many companies seem to put little value in effective communications, and those that do reap the benefits of copy that people will actually read and fully understand.

I already have clients as far away as India and do much more than press releases (I am writing a book for one), but always eager to take on new work.