I write. I advise. I educate. I connect.
Each job and project varies, but the great majority of my work has digital signage as the common thread. Because I spent many years as a daily newspaper journalist, I know how to take complicated stories and make them accessible. I also know the right questions to ask, and how to rapidly convey expertise, even in things that were unfamiliar.
I’ve written entire books for clients, and single press releases. I write blog posts for some. I often ghost-write. I have wireframed and written the marketing narrative for the websites of many vendors in this ecosystem.
I do a lot of speaking, and I’ve also organized and run successful tech-focused conferences.
In other words, I can do a lot. The question is: What do you need?
Vertical Media has a diverse set of products and services, the common thread being digital signage.
Spotomate is an online video template service – a partner with South Korea’s Shakr Media – that enables digital signage network operators to produce professional, agency-quality videos for less than $100, without knowing anything about video editing or motion graphic design.
Sixteen:Nine is a highly respected blog that has covered the digital signage industry for more than a decade. There are 1,000s of posts, many of them focused on technology advances, strategy and great work.
Meeting Room Signs is a web directory that helps connects buyers with vendors in the very hot meeting room/conference room signs business. There are already dozens of vendors and more coming – all tapping into the marketplace need for screens and systems that create order from the chaos many offices see everyday when it comes to finding places to meet.
DSrupted is an annual, one-day tech conference in Toronto that explores the new technologies that are disrupting mainstream digital signage.
Vertical Media Consulting Group, Inc. is the legal entity that serves as the umbrella for a number of services and websites run by digital signage veteran Dave Haynes. You may notice the domain is pressdooh.com, which was/is a brand I used to market my writing services. I’m slowing trying to reign things in under the Vertical Media brand, so pulling back on using pressDOOH was a start.
Vertical Media incorporates those writing services I was doing under pressDOOH. It also rolls in Sixteen:Nine, which started as a simple blog but has evolved into a broader, more rounded trade publication. It also includes Meeting Room Signs, a directory service about guess what. Spotomate, which is a video creation service. And DSrupted, a one-day conference I put together in Toronto each year.
On a given day, I’ll probably be writing on my blog, editing guest contributions, ghosting posts for other blogs and corporate marketing sites, advising a client on marketing and message strategy, updating a listing on my meeting room signs directory, and preparing a presentation for a company or conference that wants to know about signage strategy or where the industry is heading.
Two days are rarely alike, which is awesome.
Clients come to me because they appreciate great writing, fast turnarounds and the comfort that they’ve put the work in the hands of a pro, who actually knows their business. I’ve been writing on and off for almost four decades (yikes!) and I have been active in the digital signage sector for 17 years. I don’t just write about the business – I’ve run huge networks and started companies in this business.
I get asked, a lot, to write for companies because I don’t do things the same way as mainstream public relations and marketing communications firms. I try to tell stories, and totally avoid the buzzwords and empty, self-congratulatory passages that still infest many or most news releases I see.
I am based near Toronto, in Canada, and work out of my world headquarters – a spare bedroom in my house in a leafy ’60s-era neighbourhood.
I also have a separate partnership with digital signage creative god Pat Hellberg, called The Preset Group. Pat’s in Portland, Oregon.
I work out of a reliably sloppy home office in Burlington, Ontario and do just about everything by email, phone and Skype. I have clients on the other side of the planet – as far away as Switzerland, Belgium, Italy, Abu Dhabi, India and Malaysia. I also have some that are just up the road. Proximity doesn’t seem to matter much.
Things usually start with an email or call, and then we slot in some mutual time to chat and figure out if I can help, and how. If I need to come to you, for whatever the reason, that’s possible. But if it is not local, I’d need to charge for my time and the travel expenses.
Almost everything I do is project-based, with defined fees, deliverables and timelines. I sign Mutual NDAs so often I could use a rubber stamp. Your trade secrets and insider info is always safe. I tend to declare, up front, any potential conflict and am more than old enough to understand the importance of keeping my yap shut.
Email: dave at vertical-media.ca, or 169dave at gmail.com
Office Phone: 905.592.1612 — Skype: dhaynes