I have pretty much resolved that this blog will not engage in calling out companies for the sport of making them look silly. Names will be withheld even though the companies have rarely earned the “protection of the innocent” pass.

Just as I was about to wave bye-bye to my laptop and fix me and the family some vittles, up pops a Google Alert about a company writing a a little primer story a year ago for a trade show website. To paraphrase, “We had the most popular story of the year in the e-newsletter!!!”

This is worth a press release?

These guys have a good product, and respect in the industry. But this sort of thing just looks goofy, and when a company takes to issuing press releases about pretty much anything, it turns into background noise. Editors see the name pop up and think, “Oh, more noise …” and skip right on by.

There’s an argument to be made for doing whatever is required to just keep your name out there, but I’d argue it’s far more compelling to stick to doing PR when a company actually has something to say.

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