Services
When you are writing for and about a particular industry, it helps just a touch if you actually understand what’s going on and what matters.
You can go ahead and hire a PR firm and spend days explaining what you do and what actually matters to your constituency. Or you can hire us, and hit the ground running.
We don’t know everything, but founder Dave Haynes has been around the emerging media and technology block about 3,000 times now, so he kinda sorta has a grip on it. We understand what might matter to clients, and also what is painfully overused, extraneous or dumb. For the record, we don’t do “leading edge” or “revolutionary” and we won’t write about how a product is being “taken to the next level.”
We work closely with clients and get to the core of their marketing and communications needs, and help get their message focused and compelling. You can make the same noises as the rest of the pack, or you can differentiate yourself and actually stand out from the mob. With all the noise out there, you are looking to establish a clear signal.
We offer something very different – writing that is engaging and tuned to the voice and attitude of your company, as opposed to a gush of blabbering corporate-speak. If you need to be friendly, engaging and casual, we can do that. Need to be technical and buttoned-down? We can do that, too, but not in a way that will make it risky for readers to then operate heavy machinery.
PROFESSIONAL WRITING
At pressDOOH, here are some of the things we do for clients.
- press release development and distribution
- white papers and case studies
- website copy review and development (if it is WordPress, we’re strong)
- product launch marketing and documentation
- targeted email copy
- RFP development
- RFP response editing
- ghost blogging
- ghost writing for thought leadership articles
- communications strategies
- speeches
- sell sheets
- marriage proposals (just checking if you are still reading)
- graphic design (via partners, but we manage)
- video development (same as above)
- media relations (again, partnered)
- translation (partnered, though we directly turn TechSpeak/Martian into English)
EXPERT THINKING
Along with straight writing, I can help companies develop internal and customer-facing documentation. Among the things I have been doing:
- competitive analyses
- review of marketing strategy and approach
- development of proposal and general communications materials
- business strategy consulting
- consulting services for overseas companies considering North American market entry
SPEED AND QUALITY
In another life, Haynes was an editor at a major daily newspaper, in charge of a large team of writers. Everyday, he faced highly-demanding deadlines to review, edit and polish dozens of stories while retaining the accuracy of the content and the “voice” of the writers. Tough work, but he excelled.
He left that gig out of boredom (daily news is nowhere near as exciting as it’s made out to be) and an interest in emerging technologies.
That experience is being applied to pressDOOH, turning around polished material on very short notice, when required. Late afternoon calls actually result in stuff in client inboxes the next morning.