27
Mar

Infographic: Everyone’s A Leading Global Provider, And No One Cares

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Soi, so, so true of this industry. How many press releases and website About Us pages start with Leading Global Provider?

Answer – Most, which is loopy.

What’s missing from this terrific infographic by Shift Communications are the word cloud counts for manufactured quotes, which invariably include how pleased/delighted/thrilled the people in charge are about the deal or announcement.

Simply put, when your press release looks like every other press release out there, you’ve done a terrific job of ensuring few people will read it.

Tell a story. Grab people and make them read by putting the news up top. No one cares that you have declared yourself a leading global provider.

Related posts:

  1. Six clues to getting better technology press coverage
  2. Tell readers, immediately, why they should care
  3. Taking it to the next level
  4. Hey Mr. CEO, You’re not the story
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