Soi, so, so true of this industry. How many press releases and website About Us pages start with Leading Global Provider?
Answer – Most, which is loopy.
What’s missing from this terrific infographic by Shift Communications are the word cloud counts for manufactured quotes, which invariably include how pleased/delighted/thrilled the people in charge are about the deal or announcement.
Simply put, when your press release looks like every other press release out there, you’ve done a terrific job of ensuring few people will read it.
Tell a story. Grab people and make them read by putting the news up top. No one cares that you have declared yourself a leading global provider.