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	<title>pressDOOH</title>
	<link>http://pressdooh.com</link>
	<description>Copywriting for digital signage and DOOH</description>
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	<item>
		<title>Add user-friendly to the archive of now meaningless marketing phrases</title>
		<description><![CDATA[I saw a release recently for a company that was changing its name and releasing a new version of its product. The big pitch was that the new version was &#8220;a game changer, as it is the most user-friendly DS application available at a price that is hard to beat.” With some notable exceptions, damn [...]


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		<link>http://pressdooh.com/archives/511</link>
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	<item>
		<title>The problem with big, round numbers</title>
		<description><![CDATA[I was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting [...]


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		<link>http://pressdooh.com/archives/509</link>
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		<title>Remember the basics when writing releases</title>
		<description><![CDATA[I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]


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		<link>http://pressdooh.com/archives/504</link>
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	<item>
		<title>When IT people do marketing &#8230;</title>
		<description><![CDATA[BLANK, the software house that develops the BLANK platform for digital signage, becomes officially a &#8220;Front Runner&#8221; and announces the release and immediate availability of its solution for Windows Azure. BLANK is the first digital signage software platform in the world available for Microsoft&#8217;s Cloud Web Signage is the first digital signage software platform in [...]


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		<link>http://pressdooh.com/archives/499</link>
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	<item>
		<title>DS PR 101: All but squealing with delight at the news</title>
		<description><![CDATA[First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted &#8211; everything short of &#8220;we wet [...]


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		<link>http://pressdooh.com/archives/494</link>
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	<item>
		<title>PR 101 &#8211; Remember, they&#8217;re not stupid</title>
		<description><![CDATA[Strangely, some of the worst work in press releases comes from companies that should have the money and experience to be really good. Consider this work of art from ABC&#8217;s Family broadcast network: ABC Family advertising sales executives Laura Kuhn and Mark Rejtig have both received increased responsibilities at the network, effective immediately. The announcement [...]


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		<link>http://pressdooh.com/archives/487</link>
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	<item>
		<title>DS PR 101: Don&#8217;t bury the good stuff</title>
		<description><![CDATA[This isn&#8217;t terrible, it could just be better. So I&#8217;m not too concerned about using the name of the company that sent me a release today. There&#8217;s good information in it &#8211; if the readers are patient enough to read on and find it. Magenta Research is proud to announce a state-of the-art installation equipping [...]


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		<link>http://pressdooh.com/archives/482</link>
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	<item>
		<title>The faces of the staff have been obscured to protect them from something, I guess</title>
		<description><![CDATA[The photo is a slice of a larger one that graces the first page of a case study/news piece from an unnamed software company about the work they are doing with a partner for a retail furniture chain. The piece itself is fine. Looks very polished. Has good information. But it all goes kablooey because [...]


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		<link>http://pressdooh.com/archives/477</link>
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	<item>
		<title>The Dreaded Grip and Grin Photo</title>
		<description><![CDATA[Not enough companies include visuals when they send out press releases and other material. This is a visual medium, and a great shot or two really adds some context and helps people get their heads around what&#8217;s being announced. But not all photos are good. Every now and then I get what are known as [...]


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		<link>http://pressdooh.com/archives/472</link>
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	<item>
		<title>Time to get social</title>
		<description><![CDATA[Anyone who’s had just a passing experience or two with social media engines like Facebook and Twitter could pretty fairly conclude it’s a big swamp they don’t need to wade into. BUT, there’s strong reason to start heading in. The waters get clearer over time and the value grows more evident. This sector is a [...]


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		<link>http://pressdooh.com/archives/469</link>
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