16
Aug

DS PR 101: Don't stre-e-e-e-e-t-ch the truth

liarSeems obvious, but it still goes on constantly.

If you are an end-user, just stop and think how many presentations you have seen with a Clients page that includes an iconic golden arches logo. I must have seen a dozen, but the number is probably much higher.

If you really have  a signed agreement to roll out a network or do a significant test program with a major retailer or other corporation, fantastic!!! Shout it from the rooftops if you are allowed (though you probably won’t be).

If you did an install at two locations because you know the local franchisee and she doesn’t give a crap what corporate says, you do not have a deal with that national retailer. So don’t present it that way.

Play it straight. You are active in the sector, working in a major retailer and gaining valuable experience for yourself and the client.  Overplay it and the head office of the big retailer may be in touch, and not in a happy way. Play it straight and maybe they call and say they like what you did in Brainerd, MN, tell us more.

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