I was reading what I thought was a quite well-executed news release from a company, but started laughing about half-way through when the marketing person who probably put it together appeared to run out of things to write, so started using what the ops guy fed him or her.

These digital signs are designated as ART1, ART2, LUXE and ICON, respectively.  In addition, the four <vendor> units are connected to an AMX distribution system which allows <client> to selectively distribute the artwork to all the televisions in the lounge/bar areas via strategically located touchpanels.

Image display in BMP, JPEG and PNG formats enables the network to handle the variety of formats supplied by contributing artists. <Vendor> models can also play MPEG-2 and -4 High-Definition videos at up to 1080p resolution, via component or HDMI outputs. High-definition still-image modes provide versatility and reliability, making <vendor> the ideal solution to show artists’ works at their best.

It goes on like that for several paragraphs.

It’s OK to just say what you did and include an image or even video link. Going into deep detail about what names were designated for the players and what media formats are supported is way more than you need for PR work. The target readership has no cause to care. The only people who need to know that stuff work in the operations department. Celebrate and highlight the good stuff and the shut the release down.

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