A common lead paragraph on press releases I see all the time … Brand X, leading innovators of IPTV, Digital Signage and VoD Software, will be exhibiting at BIG SHOW in BIG CITY sometime soon. New versions of Brand X’s Digital Signage solution will be unveiled at the show and demonstrated at the booth, located [...]

Maybe three years ago, give or take a bit, the company I was with then was wrestling with a good tag line to use for its products and services. Ultimately they went with something that made me cross-eyed and therefore even funnier looking than  normal, and decided against the other option that I liked: “Right [...]

I’m looking at a release sent out today that starts off OK and then goes completely off the rails in the space of a few words. The company’s release starts off detailing what a client needed, and suggests the company was able to deliver, but instead of describing what they did and what it has [...]

From a press release on the wires this morning, as flagged by a fellow industry writer … (Brand X) announced the growing network of digital signage’s marking developments in the space highlighting 5 key trends evolving in the digital signage space. With the promise of being one of the most exciting platforms, the trends broadly [...]

I had a marketing email blast sent to me by one of the industry portals today, the vendor going with the line: “Broadcast-quality digital signage: Why Settle for Less?” I perceive something tagged as broadcast-quality to be of high quality, and not some shaky, grainy piece of crap video that might come off an old [...]