Give yourself a little mental test … Read this: Brand X, a leading provider of design and development of content rich solutions for self-service, digital merchandising and digital signage applications, today unveiled its WhizBang™ digital signage offering, designed for banking institutions to easily localize and communicate updated rates and new product information to customers in [...]

WTF is this press release about??? Brand X today announced new predictions for the digital signage’s space. With the promise of being one of the most exciting platforms, the digital signage experts, Brand X foresee importance of local and relevant content, creative agencies understanding the role of digital signage’s, electronic media witnessing shifts from television to [...]

A common lead paragraph on press releases I see all the time … Brand X, leading innovators of IPTV, Digital Signage and VoD Software, will be exhibiting at BIG SHOW in BIG CITY sometime soon. New versions of Brand X’s Digital Signage solution will be unveiled at the show and demonstrated at the booth, located [...]

Maybe three years ago, give or take a bit, the company I was with then was wrestling with a good tag line to use for its products and services. Ultimately they went with something that made me cross-eyed and therefore even funnier looking than  normal, and decided against the other option that I liked: “Right [...]

I’m looking at a release sent out today that starts off OK and then goes completely off the rails in the space of a few words. The company’s release starts off detailing what a client needed, and suggests the company was able to deliver, but instead of describing what they did and what it has [...]