So here’s what everybody does, and has done forever … WhizBang Technologies, the leading provider of something or other, and ThingDoodle Systems, a leading provider of ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ That’s how companies are announcing their exploits to to the world. By inducing comas. Stop it. Just stop it. Press releases are no longer mechanisms to induce journalists [...]

The headline is your key line, the key statement that is either going to get people reading the rest of the piece and compel editors and bloggers to do something with it, or move on. This is not newspaper style headline writing, for which headlines are a craft. You don’t need to be clever. You [...]

I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don’t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]

So my alma mater puts out a note on Twitter saying it is proud to announce the release of an update to its software platform – presumably with the idea that this will intrigue people and do things like inform customers and excite prospects. Good software, good people. I go have a look on the [...]

As stated in the past, my multilingual skills extend only to being able to say Hello and order beer. So I comment on material that is language-challenged with that in mind. But, I am smart enough to know that if I am going to send out a release in a second language, I need to [...]