This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]

The other blog I do on the digital signage industry doesn’t break a lot of news or re-purpose many press releases, but I still get some sector companies and PR firms sending me press releases in hopes I may write something up. I got one the other day from a big technology company trumpeting a [...]

So now you have pulled all the pieces together and have a solid, interesting piece of news to get around to news media and bloggers. Before you hit send, there are a few final considerations … Send it only when you want it out there and you are ready. Embargoes – basically some stipulation that you [...]

Readers will go to this information if they have made it all the way through the release, because you have done enough to intrigue them. So take it just as seriously as the rest of the piece. The footer is a distinct, and in some mechanical way, separated paragraph summary of your company. This is [...]

The headline and the summary and leading paragraphs have hopefully done their jobs of drawing people into your news release. Now it’s time to fully explain what you are up to, why people should care, and get into the nitty-gritty of how or what’s being done. You want to be sure the five W questions [...]