I just got a press release as a PDF. For me, that’s OK, because while I write about the industry, I don’t spend a lot of time reporting on it and therefore extracting a lot of quotes from releases. BUT, if I did, pulling the text out of PDF files is a pain in the [...]

A press release this morning from a guy who was leaving his gig and going out on his own as … something … (it was far less than clear) … started with the guy proclaiming himself a luminary. Don’t. Just don’t. It’s meaningless to most people, but all the wrong people will jump all over [...]

If there are 250 software platforms on the digital signage market, I am guessing at least a third of them have a McDonald’s logo somewhere in their presentation materials. It is one of the world’s most recognizable icons and companies like to include it when referencing clients. I would imagine this is interesting for the [...]

There are countless blogs now on the digital signage and DOOH sector, but still just a handful of Web-based portals and news sites that cover the industry on a daily basis. The people who runs those commercial services make the calls daily on what either goes from their email Inboxes to their digital pages, or [...]

I was reading what I thought was a quite well-executed news release from a company, but started laughing about half-way through when the marketing person who probably put it together appeared to run out of things to write, so started using what the ops guy fed him or her. These digital signs are designated as [...]