This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]

DailyDOOH is probably the most widely read and influential news portal/blog on the digital signage and digital out of home sectors, run by Adrian Cotterill in England, but including correspondents all over the place. Adrian and his North American Editor Gail Chiasson have kindly reproduced much of the work I have sent along to them [...]

San Fran-based content strategist Eccolo Media has released a survey of US businesses that suggests white papers are the most important and influential pieces of collateral used in technology buying decisions. The B2B Technology Collateral Survey of American businesses was done with more than 500 technology-purchasing decision makers and it confirmed, Marketing Charts reports, “that sales [...]

A company in the sector just put out a press release about its hiring of four people. On one hand I am happy to read people are hiring again, as there is no shortage of people looking for work and that’s not going to change for a while. On the other hand, big whoop. Press [...]

I have a self-imposed rule that I don’t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here’s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]