A press release came in today from a company that was humping something … about something. Honestly, I didn’t read it. It looked like too much work. It wasn’t all that long. Just dense, with type. The release was all of three paragraphs long, because the person who put it together somehow decided that made [...]

I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don’t live in Manhattan, nor do countless people [...]

This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]

DailyDOOH is probably the most widely read and influential news portal/blog on the digital signage and digital out of home sectors, run by Adrian Cotterill in England, but including correspondents all over the place. Adrian and his North American Editor Gail Chiasson have kindly reproduced much of the work I have sent along to them [...]

San Fran-based content strategist Eccolo Media has released a survey of US businesses that suggests white papers are the most important and influential pieces of collateral used in technology buying decisions. The B2B Technology Collateral Survey of American businesses was done with more than 500 technology-purchasing decision makers and it confirmed, Marketing Charts reports, “that sales [...]