No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]

On Twitter this morning, a European software company breathlessly hyped how something big was coming, and then two hours later released the exciting news that a “preview” version of its Website was now live!!! So please come by and please pass the excitement along … Dutifully, I clicked through because I had not heard of [...]

I don’t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]

A press release came in today from a company that was humping something … about something. Honestly, I didn’t read it. It looked like too much work. It wasn’t all that long. Just dense, with type. The release was all of three paragraphs long, because the person who put it together somehow decided that made [...]

I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don’t live in Manhattan, nor do countless people [...]