I had a marketing email blast sent to me by one of the industry portals today, the vendor going with the line: “Broadcast-quality digital signage: Why Settle for Less?” I perceive something tagged as broadcast-quality to be of high quality, and not some shaky, grainy piece of crap video that might come off an old [...]

I just had my first sighting of what I think will be one of those buzz phrases that will get liberally lobbed into PR and marketing material in the weeks and months to come. It was used this morning in the loopy assertion that a central download portal for public service videos was “essentially delivering [...]

So really, no big deal. We get the idea that you mean premier. Except premier means first to occur or first in status. Neither premiere, an event that you wear a tux or gown to, or premier applies in the press release that showed up this afternoon. Premier/premiere is also a variant of one of [...]

It is remarkable how much press material is sent out without visuals, in a business that blabbers on and on about content being everything. I was just reading a release about a European software company and its new DOOH client, describing in considerable detail what’s on the screen and how the screens are located in [...]

I have pretty much resolved that this blog will not engage in calling out companies for the sport of making them look silly. Names will be withheld even though the companies have rarely earned the “protection of the innocent” pass. Just as I was about to wave bye-bye to my laptop and fix me and [...]