The headline is your key line, the key statement that is either going to get people reading the rest of the piece and compel editors and bloggers to do something with it, or move on. This is not newspaper style headline writing, for which headlines are a craft. You don’t need to be clever. You [...]

I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don’t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]

So my alma mater puts out a note on Twitter saying it is proud to announce the release of an update to its software platform – presumably with the idea that this will intrigue people and do things like inform customers and excite prospects. Good software, good people. I go have a look on the [...]

As stated in the past, my multilingual skills extend only to being able to say Hello and order beer. So I comment on material that is language-challenged with that in mind. But, I am smart enough to know that if I am going to send out a release in a second language, I need to [...]

Give yourself a little mental test … Read this: Brand X, a leading provider of design and development of content rich solutions for self-service, digital merchandising and digital signage applications, today unveiled its WhizBang™ digital signage offering, designed for banking institutions to easily localize and communicate updated rates and new product information to customers in [...]