I saw a release recently for a company that was changing its name and releasing a new version of its product. The big pitch was that the new version was “a game changer, as it is the most user-friendly DS application available at a price that is hard to beat.” With some notable exceptions, damn [...]

I was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting [...]

I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]

BLANK, the software house that develops the BLANK platform for digital signage, becomes officially a “Front Runner” and announces the release and immediate availability of its solution for Windows Azure. BLANK is the first digital signage software platform in the world available for Microsoft’s Cloud Web Signage is the first digital signage software platform in [...]

First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted – everything short of “we wet [...]