A company in the sector just put out a press release about its hiring of four people.

On one hand I am happy to read people are hiring again, as there is no shortage of people looking for work and that’s not going to change for a while. On the other hand, big whoop.

Press releases by software development companies that are well-established in the space are warranted when a big name is attracted and hired in. Someone who makes readers think, “Oh, well look at that …” It is warranted when a senior or thoroughly strategic position is filled.

It is not, however, warranted when the hires are support staff and back-office folks who do good work, but will provoke no more than a shrug from the industry or clients. Press releases like that, inadvertently, make people wonder if there is much really shaking around the place, if that’s the only thing they’ve got for making some hay.

If it ain’t news, it ain’t news, and some bot news portals picking it up verbatim doesn’t make it anymore so.

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