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	<title>pressDOOH &#187; writing</title>
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	<link>http://pressdooh.com</link>
	<description>Copywriting for digital signage and DOOH</description>
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		<title>Tell readers, immediately, why they should care</title>
		<link>http://pressdooh.com/archives/613</link>
		<comments>http://pressdooh.com/archives/613#comments</comments>
		<pubDate>Thu, 09 Jun 2011 14:29:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=613</guid>
		<description><![CDATA[Though one of the core reasons I started pressDOOH was to write press releases and related material for client, it&#8217;s actually developed into only a small part of my company&#8217;s activity. But when I do produce press material, I operate with one key objective &#8211; drawing people into the story. And this IS storytelling. If [...]
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		<title>Hey Mr. CEO, You&#8217;re not the story</title>
		<link>http://pressdooh.com/archives/609</link>
		<comments>http://pressdooh.com/archives/609#comments</comments>
		<pubDate>Wed, 11 May 2011 20:25:06 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=609</guid>
		<description><![CDATA[I am looking at the lead of a press release and assuming the poor PR people knew better than to NOT include the CEO&#8217;s name in any missive they issue. That could be the only reason for this sort of thing: &#8220;Charles J. Beech, CEO and Chairman of the Board of Directors of Trivantis, the [...]
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		<slash:comments>4</slash:comments>
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		<title>Taking it to the next level</title>
		<link>http://pressdooh.com/archives/584</link>
		<comments>http://pressdooh.com/archives/584#comments</comments>
		<pubDate>Fri, 24 Dec 2010 20:53:09 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=584</guid>
		<description><![CDATA[I did an interview recently with a person I consider pretty smart, but I found myself starting to cringe as I kept hearing the dreaded phrase,&#8221;Take it to the next level.&#8221; I&#8217;ve no idea where this phrase comes from, but it has this slightly uncomfortable pick-up line feel to it that I&#8217;ve had little luck [...]
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Burying the lede hides the good stuff</title>
		<link>http://pressdooh.com/archives/517</link>
		<comments>http://pressdooh.com/archives/517#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:53:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[lede]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=517</guid>
		<description><![CDATA[In newspaper parlance, burying the lede is an oft-used phrase describing stories that start with inconsequential and uninteresting stuff and then, well into the narrative, finally get around to the interesting bits. The home automation systems giant AMX is, a little surprisingly, in the digital signage business &#8211; having acquired a UK company a few [...]
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		<title>It&#8217;s digital signage trade show season: Time for a Message Tune-Up?</title>
		<link>http://pressdooh.com/archives/452</link>
		<comments>http://pressdooh.com/archives/452#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:57:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[Company news]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=452</guid>
		<description><![CDATA[This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]
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		<slash:comments>1</slash:comments>
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		<title>The importance of (good) white papers</title>
		<link>http://pressdooh.com/archives/435</link>
		<comments>http://pressdooh.com/archives/435#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:59:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=435</guid>
		<description><![CDATA[San Fran-based content strategist Eccolo Media has released a survey of US businesses that suggests white papers are the most important and influential pieces of collateral used in technology buying decisions. The B2B Technology Collateral Survey of American businesses was done with more than 500 technology-purchasing decision makers and it confirmed, Marketing Charts reports, &#8220;that sales [...]
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