It is remarkable how much press material is sent out without visuals, in a business that blabbers on and on about content being everything. I was just reading a release about a European software company and its new DOOH client, describing in considerable detail what’s on the screen and how the screens are located in [...]

Robin Wauters at TechCrunch did a great piece recently about words he would love to see banned from press releases. It is very Silicon Valley-focused, but much of what he had to write could be applied to this sector. I thought I would use that for inspiration for my own, DS-centric list. The hype in [...]

A company from India recently put out some PR that made it to my Google Alert trap because of the keywords “digital signage” and because of the release premise – an embedded system for DS – I was interested. When I first tried the Website was down. Not good, but it happens. When I gave [...]