<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>pressDOOH &#187; Website</title>
	<atom:link href="http://pressdooh.com/archives/tag/website/feed" rel="self" type="application/rss+xml" />
	<link>http://pressdooh.com</link>
	<description>Copywriting for digital signage and DOOH</description>
	<lastBuildDate>Fri, 02 Sep 2011 21:08:03 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>DS PR 101: Don&#8217;t invite people people to drop by, and then lock the marketing door</title>
		<link>http://pressdooh.com/archives/463</link>
		<comments>http://pressdooh.com/archives/463#comments</comments>
		<pubDate>Mon, 15 Mar 2010 13:30:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=463</guid>
		<description><![CDATA[On Twitter this morning, a European software company breathlessly hyped how something big was coming, and then two hours later released the exciting news that a &#8220;preview&#8221; version of its Website was now live!!! So please come by and please pass the excitement along &#8230; Dutifully, I clicked through because I had not heard of [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/463/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s digital signage trade show season: Time for a Message Tune-Up?</title>
		<link>http://pressdooh.com/archives/452</link>
		<comments>http://pressdooh.com/archives/452#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:57:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[Company news]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=452</guid>
		<description><![CDATA[This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/452/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Differentiate or perish</title>
		<link>http://pressdooh.com/archives/362</link>
		<comments>http://pressdooh.com/archives/362#comments</comments>
		<pubDate>Wed, 14 Oct 2009 19:30:10 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=362</guid>
		<description><![CDATA[It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. I am talking suppliers. And I am talking operators. [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/362/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fine-tuning your message so that prospective customers notice, and care</title>
		<link>http://pressdooh.com/archives/339</link>
		<comments>http://pressdooh.com/archives/339#comments</comments>
		<pubDate>Mon, 28 Sep 2009 04:37:32 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=339</guid>
		<description><![CDATA[This post was also recently posted on the Website of the Digital Signage Association ... How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/339/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to write a digital signage press release: Step 5 – Footer</title>
		<link>http://pressdooh.com/archives/197</link>
		<comments>http://pressdooh.com/archives/197#comments</comments>
		<pubDate>Wed, 23 Sep 2009 00:40:25 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=197</guid>
		<description><![CDATA[Readers will go to this information if they have made it all the way through the release, because you have done enough to intrigue them. So take it just as seriously as the rest of the piece. The footer is a distinct, and in some mechanical way, separated paragraph summary of your company. This is [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/197/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DS PR 101: It&#039;s a visual medium, so why are you just sending out text?</title>
		<link>http://pressdooh.com/archives/93</link>
		<comments>http://pressdooh.com/archives/93#comments</comments>
		<pubDate>Wed, 19 Aug 2009 15:31:46 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=93</guid>
		<description><![CDATA[It is remarkable how much press material is sent out without visuals, in a business that blabbers on and on about content being everything. I was just reading a release about a European software company and its new DOOH client, describing in considerable detail what&#8217;s on the screen and how the screens are located in [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/93/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 digital signage buzzwords and phrases that need to get shelved &#8230; now!</title>
		<link>http://pressdooh.com/archives/10</link>
		<comments>http://pressdooh.com/archives/10#comments</comments>
		<pubDate>Sun, 16 Aug 2009 21:59:25 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=10</guid>
		<description><![CDATA[Robin Wauters at TechCrunch did a great piece recently about words he would love to see banned from press releases. It is very Silicon Valley-focused, but much of what he had to write could be applied to this sector. I thought I would use that for inspiration for my own, DS-centric list. The hype in [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/10/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>DS PR 101: Don&#039;t invite people over, confuse them, and make them do work</title>
		<link>http://pressdooh.com/archives/73</link>
		<comments>http://pressdooh.com/archives/73#comments</comments>
		<pubDate>Sun, 16 Aug 2009 21:23:55 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=73</guid>
		<description><![CDATA[A company from India recently put out some PR that made it to my Google Alert trap because of the keywords &#8220;digital signage&#8221; and because of the release premise &#8211; an embedded system for DS &#8211; I was interested. When I first tried the Website was down. Not good, but it happens. When I gave [...]
No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/73/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->
