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	<title>pressDOOH &#187; visuals</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>The faces of the staff have been obscured to protect them from something, I guess</title>
		<link>http://pressdooh.com/archives/477</link>
		<comments>http://pressdooh.com/archives/477#comments</comments>
		<pubDate>Fri, 23 Apr 2010 17:15:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=477</guid>
		<description><![CDATA[The photo is a slice of a larger one that graces the first page of a case study/news piece from an unnamed software company about the work they are doing with a partner for a retail furniture chain. The piece itself is fine. Looks very polished. Has good information. But it all goes kablooey because [...]
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		<title>The Dreaded Grip and Grin Photo</title>
		<link>http://pressdooh.com/archives/472</link>
		<comments>http://pressdooh.com/archives/472#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:18:23 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

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		<description><![CDATA[Not enough companies include visuals when they send out press releases and other material. This is a visual medium, and a great shot or two really adds some context and helps people get their heads around what&#8217;s being announced. But not all photos are good. Every now and then I get what are known as [...]
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		<item>
		<title>Is the press release dead?</title>
		<link>http://pressdooh.com/archives/467</link>
		<comments>http://pressdooh.com/archives/467#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:13:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

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		<description><![CDATA[No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]
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		<title>DS PR 101: This is a visual medium, kids. Provide visuals!</title>
		<link>http://pressdooh.com/archives/456</link>
		<comments>http://pressdooh.com/archives/456#comments</comments>
		<pubDate>Fri, 05 Feb 2010 20:32:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[youtube]]></category>

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		<description><![CDATA[I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don&#8217;t live in Manhattan, nor do countless people [...]
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		<title>Sub-optimized PR: Don&#8217;t just tell them, show them</title>
		<link>http://pressdooh.com/archives/430</link>
		<comments>http://pressdooh.com/archives/430#comments</comments>
		<pubDate>Fri, 04 Dec 2009 13:35:23 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=430</guid>
		<description><![CDATA[I have a self-imposed rule that I don&#8217;t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here&#8217;s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]
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		<title>DS PR 101: It&#039;s a visual medium, so why are you just sending out text?</title>
		<link>http://pressdooh.com/archives/93</link>
		<comments>http://pressdooh.com/archives/93#comments</comments>
		<pubDate>Wed, 19 Aug 2009 15:31:46 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=93</guid>
		<description><![CDATA[It is remarkable how much press material is sent out without visuals, in a business that blabbers on and on about content being everything. I was just reading a release about a European software company and its new DOOH client, describing in considerable detail what&#8217;s on the screen and how the screens are located in [...]
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