The photo is a slice of a larger one that graces the first page of a case study/news piece from an unnamed software company about the work they are doing with a partner for a retail furniture chain. The piece itself is fine. Looks very polished. Has good information. But it all goes kablooey because [...]

Not enough companies include visuals when they send out press releases and other material. This is a visual medium, and a great shot or two really adds some context and helps people get their heads around what’s being announced. But not all photos are good. Every now and then I get what are known as [...]

No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]

I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don’t live in Manhattan, nor do countless people [...]

I have a self-imposed rule that I don’t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here’s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]