BuzzPhrase Alert: Cloud computing
I just had my first sighting of what I think will be one of those buzz phrases that will get liberally lobbed into PR and marketing material in the weeks and months to come. It was used this morning in the loopy assertion that a central download portal for public service videos was “essentially delivering [...]
A press release about a story???
I have pretty much resolved that this blog will not engage in calling out companies for the sport of making them look silly. Names will be withheld even though the companies have rarely earned the “protection of the innocent” pass. Just as I was about to wave bye-bye to my laptop and fix me and [...]
10 digital signage buzzwords and phrases that need to get shelved … now!
Robin Wauters at TechCrunch did a great piece recently about words he would love to see banned from press releases. It is very Silicon Valley-focused, but much of what he had to write could be applied to this sector. I thought I would use that for inspiration for my own, DS-centric list. The hype in [...]
DS PR 101: Don't stre-e-e-e-e-t-ch the truth
Seems obvious, but it still goes on constantly. If you are an end-user, just stop and think how many presentations you have seen with a Clients page that includes an iconic golden arches logo. I must have seen a dozen, but the number is probably much higher. If you really have a signed agreement to [...]
