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	<title>pressDOOH &#187; truth</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>The problem with big, round numbers</title>
		<link>http://pressdooh.com/archives/509</link>
		<comments>http://pressdooh.com/archives/509#comments</comments>
		<pubDate>Thu, 29 Jul 2010 12:48:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[skeptics]]></category>
		<category><![CDATA[truth]]></category>

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		<description><![CDATA[I was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting [...]


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		<slash:comments>1</slash:comments>
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		<item>
		<title>PR 101 &#8211; Remember, they&#8217;re not stupid</title>
		<link>http://pressdooh.com/archives/487</link>
		<comments>http://pressdooh.com/archives/487#comments</comments>
		<pubDate>Thu, 29 Apr 2010 00:59:09 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=487</guid>
		<description><![CDATA[Strangely, some of the worst work in press releases comes from companies that should have the money and experience to be really good. Consider this work of art from ABC&#8217;s Family broadcast network: ABC Family advertising sales executives Laura Kuhn and Mark Rejtig have both received increased responsibilities at the network, effective immediately. The announcement [...]


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		</item>
		<item>
		<title>DS PR 101: Don&#8217;t pretend something didn&#8217;t happen</title>
		<link>http://pressdooh.com/archives/460</link>
		<comments>http://pressdooh.com/archives/460#comments</comments>
		<pubDate>Fri, 12 Mar 2010 15:51:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=460</guid>
		<description><![CDATA[I don&#8217;t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]


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		<item>
		<title>Differentiate or perish</title>
		<link>http://pressdooh.com/archives/362</link>
		<comments>http://pressdooh.com/archives/362#comments</comments>
		<pubDate>Wed, 14 Oct 2009 19:30:10 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=362</guid>
		<description><![CDATA[It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. I am talking suppliers. And I am talking operators. [...]


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		<item>
		<title>Fine-tuning your message so that prospective customers notice, and care</title>
		<link>http://pressdooh.com/archives/339</link>
		<comments>http://pressdooh.com/archives/339#comments</comments>
		<pubDate>Mon, 28 Sep 2009 04:37:32 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=339</guid>
		<description><![CDATA[This post was also recently posted on the Website of the Digital Signage Association ... How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]


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		<item>
		<title>How to write a digital signage press release: Step 5 – Footer</title>
		<link>http://pressdooh.com/archives/197</link>
		<comments>http://pressdooh.com/archives/197#comments</comments>
		<pubDate>Wed, 23 Sep 2009 00:40:25 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=197</guid>
		<description><![CDATA[Readers will go to this information if they have made it all the way through the release, because you have done enough to intrigue them. So take it just as seriously as the rest of the piece. The footer is a distinct, and in some mechanical way, separated paragraph summary of your company. This is [...]


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		<item>
		<title>How to write a digital signage press release: Step 4 – Body copy</title>
		<link>http://pressdooh.com/archives/192</link>
		<comments>http://pressdooh.com/archives/192#comments</comments>
		<pubDate>Mon, 21 Sep 2009 16:53:29 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=192</guid>
		<description><![CDATA[The headline and the summary and leading paragraphs have hopefully done their jobs of drawing people into your news release. Now it&#8217;s time to fully explain what you are up to, why people should care, and get into the nitty-gritty of how or what&#8217;s being done. You want to be sure the five W questions [...]


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		<item>
		<title>How to write a digital signage press release: Step 1 &#8211; Define your objective</title>
		<link>http://pressdooh.com/archives/164</link>
		<comments>http://pressdooh.com/archives/164#comments</comments>
		<pubDate>Wed, 16 Sep 2009 04:17:08 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=164</guid>
		<description><![CDATA[I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don&#8217;t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]


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		<item>
		<title>BuzzPhrase Alert: Cloud computing</title>
		<link>http://pressdooh.com/archives/103</link>
		<comments>http://pressdooh.com/archives/103#comments</comments>
		<pubDate>Mon, 24 Aug 2009 17:49:27 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=103</guid>
		<description><![CDATA[I just had my first sighting of what I think will be one of those buzz phrases that will get liberally lobbed into PR and marketing material in the weeks and months to come. It was used this morning in the loopy assertion that a central download portal for public service videos was &#8220;essentially delivering [...]


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		<item>
		<title>A press release about a story???</title>
		<link>http://pressdooh.com/archives/89</link>
		<comments>http://pressdooh.com/archives/89#comments</comments>
		<pubDate>Tue, 18 Aug 2009 21:55:04 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=89</guid>
		<description><![CDATA[I have pretty much resolved that this blog will not engage in calling out companies for the sport of making them look silly. Names will be withheld even though the companies have rarely earned the &#8220;protection of the innocent&#8221; pass. Just as I was about to wave bye-bye to my laptop and fix me and [...]


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