I was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting [...]

Strangely, some of the worst work in press releases comes from companies that should have the money and experience to be really good. Consider this work of art from ABC’s Family broadcast network: ABC Family advertising sales executives Laura Kuhn and Mark Rejtig have both received increased responsibilities at the network, effective immediately. The announcement [...]

I don’t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]

It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to win over prospective customers … and then stepping back from the contest and realizing what’s going on. Damn near everyone is using the same sales pitch. I am talking suppliers. And I am talking operators. [...]

This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]