Anyone who’s had just a passing experience or two with social media engines like Facebook and Twitter could pretty fairly conclude it’s a big swamp they don’t need to wade into. BUT, there’s strong reason to start heading in. The waters get clearer over time and the value grows more evident. This sector is a [...]

On Twitter this morning, a European software company breathlessly hyped how something big was coming, and then two hours later released the exciting news that a “preview” version of its Website was now live!!! So please come by and please pass the excitement along … Dutifully, I clicked through because I had not heard of [...]

So my alma mater puts out a note on Twitter saying it is proud to announce the release of an update to its software platform – presumably with the idea that this will intrigue people and do things like inform customers and excite prospects. Good software, good people. I go have a look on the [...]