This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]

WTF is this press release about??? Brand X today announced new predictions for the digital signage’s space. With the promise of being one of the most exciting platforms, the digital signage experts, Brand X foresee importance of local and relevant content, creative agencies understanding the role of digital signage’s, electronic media witnessing shifts from television to [...]

I’m looking at a release sent out today that starts off OK and then goes completely off the rails in the space of a few words. The company’s release starts off detailing what a client needed, and suggests the company was able to deliver, but instead of describing what they did and what it has [...]

I just had my first sighting of what I think will be one of those buzz phrases that will get liberally lobbed into PR and marketing material in the weeks and months to come. It was used this morning in the loopy assertion that a central download portal for public service videos was “essentially delivering [...]

I have pretty much resolved that this blog will not engage in calling out companies for the sport of making them look silly. Names will be withheld even though the companies have rarely earned the “protection of the innocent” pass. Just as I was about to wave bye-bye to my laptop and fix me and [...]