DS PR 101: Don’t invite people people to drop by, and then lock the marketing door

On Twitter this morning, a European software company breathlessly hyped how something big was coming, and then two hours later released the exciting news that a “preview” version of its Website was now live!!! So please come by and please pass the excitement along … Dutifully, I clicked through because I had not heard of [...]

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DS PR 101: Don’t pretend something didn’t happen

I don’t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]

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Are minor hires worth announcing? Probably not.

A company in the sector just put out a press release about its hiring of four people. On one hand I am happy to read people are hiring again, as there is no shortage of people looking for work and that’s not going to change for a while. On the other hand, big whoop. Press [...]

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DS PR 101: Contain your ego

A press release this morning from a guy who was leaving his gig and going out on his own as … something … (it was far less than clear) … started with the guy proclaiming himself a luminary. Don’t. Just don’t. It’s meaningless to most people, but all the wrong people will jump all over [...]

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Think, write it out, then think again, then think again, and only then click on Publish

I just sent a note off to an unnamed company. They are unnamed because I like their product and their general approach, and as noted in the past, this blog was not created as some weird writing hall of shame. Someone, in this case, has been given the keys to the corporate blog, and instead [...]

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