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	<title>pressDOOH &#187; silly</title>
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	<link>http://pressdooh.com</link>
	<description>Copywriting for digital signage and DOOH</description>
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		<title>Six clues to getting better technology press coverage</title>
		<link>http://pressdooh.com/archives/617</link>
		<comments>http://pressdooh.com/archives/617#comments</comments>
		<pubDate>Fri, 02 Sep 2011 20:20:26 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=617</guid>
		<description><![CDATA[Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is a torrent of BS an effective communications strategy?</title>
		<link>http://pressdooh.com/archives/606</link>
		<comments>http://pressdooh.com/archives/606#comments</comments>
		<pubDate>Wed, 13 Apr 2011 11:53:08 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=606</guid>
		<description><![CDATA[Stating what would seem obvious, but evidently is not, your choice of words in your media material reflects how your company conducts business. So if your communications material is a torrent of BS, your credibility is in question before you even get to the starting line with customers. Consider the release this morning from an [...]
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		</item>
		<item>
		<title>DS PR 101: All but squealing with delight at the news</title>
		<link>http://pressdooh.com/archives/494</link>
		<comments>http://pressdooh.com/archives/494#comments</comments>
		<pubDate>Fri, 14 May 2010 21:22:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=494</guid>
		<description><![CDATA[First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted &#8211; everything short of &#8220;we wet [...]
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		<item>
		<title>PR 101 &#8211; Remember, they&#8217;re not stupid</title>
		<link>http://pressdooh.com/archives/487</link>
		<comments>http://pressdooh.com/archives/487#comments</comments>
		<pubDate>Thu, 29 Apr 2010 00:59:09 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=487</guid>
		<description><![CDATA[Strangely, some of the worst work in press releases comes from companies that should have the money and experience to be really good. Consider this work of art from ABC&#8217;s Family broadcast network: ABC Family advertising sales executives Laura Kuhn and Mark Rejtig have both received increased responsibilities at the network, effective immediately. The announcement [...]
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		<item>
		<title>The faces of the staff have been obscured to protect them from something, I guess</title>
		<link>http://pressdooh.com/archives/477</link>
		<comments>http://pressdooh.com/archives/477#comments</comments>
		<pubDate>Fri, 23 Apr 2010 17:15:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=477</guid>
		<description><![CDATA[The photo is a slice of a larger one that graces the first page of a case study/news piece from an unnamed software company about the work they are doing with a partner for a retail furniture chain. The piece itself is fine. Looks very polished. Has good information. But it all goes kablooey because [...]
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		<item>
		<title>DS PR 101: Don&#8217;t invite people people to drop by, and then lock the marketing door</title>
		<link>http://pressdooh.com/archives/463</link>
		<comments>http://pressdooh.com/archives/463#comments</comments>
		<pubDate>Mon, 15 Mar 2010 13:30:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=463</guid>
		<description><![CDATA[On Twitter this morning, a European software company breathlessly hyped how something big was coming, and then two hours later released the exciting news that a &#8220;preview&#8221; version of its Website was now live!!! So please come by and please pass the excitement along &#8230; Dutifully, I clicked through because I had not heard of [...]
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		</item>
		<item>
		<title>DS PR 101: Don&#8217;t pretend something didn&#8217;t happen</title>
		<link>http://pressdooh.com/archives/460</link>
		<comments>http://pressdooh.com/archives/460#comments</comments>
		<pubDate>Fri, 12 Mar 2010 15:51:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=460</guid>
		<description><![CDATA[I don&#8217;t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]
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		</item>
		<item>
		<title>Are minor hires worth announcing? Probably not.</title>
		<link>http://pressdooh.com/archives/433</link>
		<comments>http://pressdooh.com/archives/433#comments</comments>
		<pubDate>Wed, 09 Dec 2009 04:45:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=433</guid>
		<description><![CDATA[A company in the sector just put out a press release about its hiring of four people. On one hand I am happy to read people are hiring again, as there is no shortage of people looking for work and that&#8217;s not going to change for a while. On the other hand, big whoop. Press [...]
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		</item>
		<item>
		<title>DS PR 101: Contain your ego</title>
		<link>http://pressdooh.com/archives/424</link>
		<comments>http://pressdooh.com/archives/424#comments</comments>
		<pubDate>Wed, 18 Nov 2009 21:23:47 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=424</guid>
		<description><![CDATA[A press release this morning from a guy who was leaving his gig and going out on his own as &#8230; something &#8230; (it was far less than clear) &#8230; started with the guy proclaiming himself a luminary. Don&#8217;t. Just don&#8217;t. It&#8217;s meaningless to most people, but all the wrong people will jump all over [...]
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		</item>
		<item>
		<title>Think, write it out, then think again, then think again, and only then click on Publish</title>
		<link>http://pressdooh.com/archives/349</link>
		<comments>http://pressdooh.com/archives/349#comments</comments>
		<pubDate>Fri, 02 Oct 2009 04:00:07 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=349</guid>
		<description><![CDATA[I just sent a note off to an unnamed company. They are unnamed because I like their product and their general approach, and as noted in the past, this blog was not created as some weird writing hall of shame. Someone, in this case, has been given the keys to the corporate blog, and instead [...]
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