I have a self-imposed rule that I don’t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here’s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]

Seems obvious, but it still goes on constantly. If you are an end-user, just stop and think how many presentations you have seen with a Clients page that includes an iconic golden arches logo. I must have seen a dozen, but the number is probably much higher. If you really have  a signed agreement to [...]