This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]

A company in the sector just put out a press release about its hiring of four people. On one hand I am happy to read people are hiring again, as there is no shortage of people looking for work and that’s not going to change for a while. On the other hand, big whoop. Press [...]

I have a self-imposed rule that I don’t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here’s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]

I just got a press release as a PDF. For me, that’s OK, because while I write about the industry, I don’t spend a lot of time reporting on it and therefore extracting a lot of quotes from releases. BUT, if I did, pulling the text out of PDF files is a pain in the [...]

A press release this morning from a guy who was leaving his gig and going out on his own as … something … (it was far less than clear) … started with the guy proclaiming himself a luminary. Don’t. Just don’t. It’s meaningless to most people, but all the wrong people will jump all over [...]