Not enough companies include visuals when they send out press releases and other material. This is a visual medium, and a great shot or two really adds some context and helps people get their heads around what’s being announced. But not all photos are good. Every now and then I get what are known as [...]

No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]

I don’t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]

A press release came in today from a company that was humping something … about something. Honestly, I didn’t read it. It looked like too much work. It wasn’t all that long. Just dense, with type. The release was all of three paragraphs long, because the person who put it together somehow decided that made [...]

I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don’t live in Manhattan, nor do countless people [...]