It is remarkable how much press material is sent out without visuals, in a business that blabbers on and on about content being everything. I was just reading a release about a European software company and its new DOOH client, describing in considerable detail what’s on the screen and how the screens are located in [...]

I have pretty much resolved that this blog will not engage in calling out companies for the sport of making them look silly. Names will be withheld even though the companies have rarely earned the “protection of the innocent” pass. Just as I was about to wave bye-bye to my laptop and fix me and [...]

Robin Wauters at TechCrunch did a great piece recently about words he would love to see banned from press releases. It is very Silicon Valley-focused, but much of what he had to write could be applied to this sector. I thought I would use that for inspiration for my own, DS-centric list. The hype in [...]

Seems obvious, but it still goes on constantly. If you are an end-user, just stop and think how many presentations you have seen with a Clients page that includes an iconic golden arches logo. I must have seen a dozen, but the number is probably much higher. If you really have  a signed agreement to [...]

A company from India recently put out some PR that made it to my Google Alert trap because of the keywords “digital signage” and because of the release premise – an embedded system for DS – I was interested. When I first tried the Website was down. Not good, but it happens. When I gave [...]