The other blog I do on the digital signage industry doesn’t break a lot of news or re-purpose many press releases, but I still get some sector companies and PR firms sending me press releases in hopes I may write something up. I got one the other day from a big technology company trumpeting a [...]

Readers will go to this information if they have made it all the way through the release, because you have done enough to intrigue them. So take it just as seriously as the rest of the piece. The footer is a distinct, and in some mechanical way, separated paragraph summary of your company. This is [...]

The headline and the summary and leading paragraphs have hopefully done their jobs of drawing people into your news release. Now it’s time to fully explain what you are up to, why people should care, and get into the nitty-gritty of how or what’s being done. You want to be sure the five W questions [...]

I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don’t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]

So my alma mater puts out a note on Twitter saying it is proud to announce the release of an update to its software platform – presumably with the idea that this will intrigue people and do things like inform customers and excite prospects. Good software, good people. I go have a look on the [...]