First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted – everything short of “we wet [...]

The photo is a slice of a larger one that graces the first page of a case study/news piece from an unnamed software company about the work they are doing with a partner for a retail furniture chain. The piece itself is fine. Looks very polished. Has good information. But it all goes kablooey because [...]

Not enough companies include visuals when they send out press releases and other material. This is a visual medium, and a great shot or two really adds some context and helps people get their heads around what’s being announced. But not all photos are good. Every now and then I get what are known as [...]

Anyone who’s had just a passing experience or two with social media engines like Facebook and Twitter could pretty fairly conclude it’s a big swamp they don’t need to wade into. BUT, there’s strong reason to start heading in. The waters get clearer over time and the value grows more evident. This sector is a [...]

No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]