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	<title>pressDOOH &#187; PR</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>Tell readers, immediately, why they should care</title>
		<link>http://pressdooh.com/archives/613</link>
		<comments>http://pressdooh.com/archives/613#comments</comments>
		<pubDate>Thu, 09 Jun 2011 14:29:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=613</guid>
		<description><![CDATA[Though one of the core reasons I started pressDOOH was to write press releases and related material for client, it&#8217;s actually developed into only a small part of my company&#8217;s activity. But when I do produce press material, I operate with one key objective &#8211; drawing people into the story. And this IS storytelling. If [...]
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		<title>Event week is the wrong week for PR</title>
		<link>http://pressdooh.com/archives/602</link>
		<comments>http://pressdooh.com/archives/602#comments</comments>
		<pubDate>Thu, 03 Mar 2011 15:23:15 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=602</guid>
		<description><![CDATA[I was just at my industry&#8217;s biggest event last week, and I was run off my feet the whole time. I go in part as a consultant to see what&#8217;s up and meet clients, but also as a quasi-journalist who &#8220;covers&#8221; the event. I knew this already, but it was really enforced last week how [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Taking it to the next level</title>
		<link>http://pressdooh.com/archives/584</link>
		<comments>http://pressdooh.com/archives/584#comments</comments>
		<pubDate>Fri, 24 Dec 2010 20:53:09 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=584</guid>
		<description><![CDATA[I did an interview recently with a person I consider pretty smart, but I found myself starting to cringe as I kept hearing the dreaded phrase,&#8221;Take it to the next level.&#8221; I&#8217;ve no idea where this phrase comes from, but it has this slightly uncomfortable pick-up line feel to it that I&#8217;ve had little luck [...]
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		<item>
		<title>Burying the lede hides the good stuff</title>
		<link>http://pressdooh.com/archives/517</link>
		<comments>http://pressdooh.com/archives/517#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:53:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[lede]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=517</guid>
		<description><![CDATA[In newspaper parlance, burying the lede is an oft-used phrase describing stories that start with inconsequential and uninteresting stuff and then, well into the narrative, finally get around to the interesting bits. The home automation systems giant AMX is, a little surprisingly, in the digital signage business &#8211; having acquired a UK company a few [...]
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		<title>Remember the basics when writing releases</title>
		<link>http://pressdooh.com/archives/504</link>
		<comments>http://pressdooh.com/archives/504#comments</comments>
		<pubDate>Sat, 19 Jun 2010 17:31:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=504</guid>
		<description><![CDATA[I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]
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		<slash:comments>0</slash:comments>
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		<title>DS PR 101: All but squealing with delight at the news</title>
		<link>http://pressdooh.com/archives/494</link>
		<comments>http://pressdooh.com/archives/494#comments</comments>
		<pubDate>Fri, 14 May 2010 21:22:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=494</guid>
		<description><![CDATA[First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted &#8211; everything short of &#8220;we wet [...]
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		<title>The faces of the staff have been obscured to protect them from something, I guess</title>
		<link>http://pressdooh.com/archives/477</link>
		<comments>http://pressdooh.com/archives/477#comments</comments>
		<pubDate>Fri, 23 Apr 2010 17:15:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=477</guid>
		<description><![CDATA[The photo is a slice of a larger one that graces the first page of a case study/news piece from an unnamed software company about the work they are doing with a partner for a retail furniture chain. The piece itself is fine. Looks very polished. Has good information. But it all goes kablooey because [...]
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		</item>
		<item>
		<title>The Dreaded Grip and Grin Photo</title>
		<link>http://pressdooh.com/archives/472</link>
		<comments>http://pressdooh.com/archives/472#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:18:23 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=472</guid>
		<description><![CDATA[Not enough companies include visuals when they send out press releases and other material. This is a visual medium, and a great shot or two really adds some context and helps people get their heads around what&#8217;s being announced. But not all photos are good. Every now and then I get what are known as [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Time to get social</title>
		<link>http://pressdooh.com/archives/469</link>
		<comments>http://pressdooh.com/archives/469#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:17:16 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=469</guid>
		<description><![CDATA[Anyone who’s had just a passing experience or two with social media engines like Facebook and Twitter could pretty fairly conclude it’s a big swamp they don’t need to wade into. BUT, there’s strong reason to start heading in. The waters get clearer over time and the value grows more evident. This sector is a [...]
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		</item>
		<item>
		<title>Is the press release dead?</title>
		<link>http://pressdooh.com/archives/467</link>
		<comments>http://pressdooh.com/archives/467#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:13:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/archives/467</guid>
		<description><![CDATA[No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]
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