<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>pressDOOH &#187; PR</title>
	<atom:link href="http://pressdooh.com/archives/tag/pr/feed" rel="self" type="application/rss+xml" />
	<link>http://pressdooh.com</link>
	<description>Copywriting for digital signage and DOOH</description>
	<lastBuildDate>Mon, 16 Aug 2010 19:48:09 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Burying the lede hides the good stuff</title>
		<link>http://pressdooh.com/archives/517</link>
		<comments>http://pressdooh.com/archives/517#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:53:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[lede]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=517</guid>
		<description><![CDATA[In newspaper parlance, burying the lede is an oft-used phrase describing stories that start with inconsequential and uninteresting stuff and then, well into the narrative, finally get around to the interesting bits. The home automation systems giant AMX is, a little surprisingly, in the digital signage business &#8211; having acquired a UK company a few [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/517/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Remember the basics when writing releases</title>
		<link>http://pressdooh.com/archives/504</link>
		<comments>http://pressdooh.com/archives/504#comments</comments>
		<pubDate>Sat, 19 Jun 2010 17:31:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=504</guid>
		<description><![CDATA[I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/504/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DS PR 101: All but squealing with delight at the news</title>
		<link>http://pressdooh.com/archives/494</link>
		<comments>http://pressdooh.com/archives/494#comments</comments>
		<pubDate>Fri, 14 May 2010 21:22:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=494</guid>
		<description><![CDATA[First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted &#8211; everything short of &#8220;we wet [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/494/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The faces of the staff have been obscured to protect them from something, I guess</title>
		<link>http://pressdooh.com/archives/477</link>
		<comments>http://pressdooh.com/archives/477#comments</comments>
		<pubDate>Fri, 23 Apr 2010 17:15:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=477</guid>
		<description><![CDATA[The photo is a slice of a larger one that graces the first page of a case study/news piece from an unnamed software company about the work they are doing with a partner for a retail furniture chain. The piece itself is fine. Looks very polished. Has good information. But it all goes kablooey because [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/477/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dreaded Grip and Grin Photo</title>
		<link>http://pressdooh.com/archives/472</link>
		<comments>http://pressdooh.com/archives/472#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:18:23 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=472</guid>
		<description><![CDATA[Not enough companies include visuals when they send out press releases and other material. This is a visual medium, and a great shot or two really adds some context and helps people get their heads around what&#8217;s being announced. But not all photos are good. Every now and then I get what are known as [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/472/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time to get social</title>
		<link>http://pressdooh.com/archives/469</link>
		<comments>http://pressdooh.com/archives/469#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:17:16 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=469</guid>
		<description><![CDATA[Anyone who’s had just a passing experience or two with social media engines like Facebook and Twitter could pretty fairly conclude it’s a big swamp they don’t need to wade into. BUT, there’s strong reason to start heading in. The waters get clearer over time and the value grows more evident. This sector is a [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/469/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the press release dead?</title>
		<link>http://pressdooh.com/archives/467</link>
		<comments>http://pressdooh.com/archives/467#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:13:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/archives/467</guid>
		<description><![CDATA[No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/467/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DS PR 101: Don&#8217;t pretend something didn&#8217;t happen</title>
		<link>http://pressdooh.com/archives/460</link>
		<comments>http://pressdooh.com/archives/460#comments</comments>
		<pubDate>Fri, 12 Mar 2010 15:51:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=460</guid>
		<description><![CDATA[I don&#8217;t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/460/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DS PR 101: This is a visual medium, kids. Provide visuals!</title>
		<link>http://pressdooh.com/archives/456</link>
		<comments>http://pressdooh.com/archives/456#comments</comments>
		<pubDate>Fri, 05 Feb 2010 20:32:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=456</guid>
		<description><![CDATA[I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don&#8217;t live in Manhattan, nor do countless people [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/456/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s digital signage trade show season: Time for a Message Tune-Up?</title>
		<link>http://pressdooh.com/archives/452</link>
		<comments>http://pressdooh.com/archives/452#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:57:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[Company news]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=452</guid>
		<description><![CDATA[This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]


No related posts.]]></description>
		<wfw:commentRss>http://pressdooh.com/archives/452/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->