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	<title>pressDOOH &#187; PDF</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>Is the press release dead?</title>
		<link>http://pressdooh.com/archives/467</link>
		<comments>http://pressdooh.com/archives/467#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:13:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

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		<description><![CDATA[No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]
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		<title>DS PR 101: No PDFs please</title>
		<link>http://pressdooh.com/archives/427</link>
		<comments>http://pressdooh.com/archives/427#comments</comments>
		<pubDate>Wed, 18 Nov 2009 21:52:16 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[press release]]></category>

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		<description><![CDATA[I just got a press release as a PDF. For me, that&#8217;s OK, because while I write about the industry, I don&#8217;t spend a lot of time reporting on it and therefore extracting a lot of quotes from releases. BUT, if I did, pulling the text out of PDF files is a pain in the [...]
No related posts.]]></description>
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		<title>DS PR 101: Don&#039;t invite people over, confuse them, and make them do work</title>
		<link>http://pressdooh.com/archives/73</link>
		<comments>http://pressdooh.com/archives/73#comments</comments>
		<pubDate>Sun, 16 Aug 2009 21:23:55 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Website]]></category>

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		<description><![CDATA[A company from India recently put out some PR that made it to my Google Alert trap because of the keywords &#8220;digital signage&#8221; and because of the release premise &#8211; an embedded system for DS &#8211; I was interested. When I first tried the Website was down. Not good, but it happens. When I gave [...]
No related posts.]]></description>
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