No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]

I just got a press release as a PDF. For me, that’s OK, because while I write about the industry, I don’t spend a lot of time reporting on it and therefore extracting a lot of quotes from releases. BUT, if I did, pulling the text out of PDF files is a pain in the [...]

A company from India recently put out some PR that made it to my Google Alert trap because of the keywords “digital signage” and because of the release premise – an embedded system for DS – I was interested. When I first tried the Website was down. Not good, but it happens. When I gave [...]