No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]

There are countless blogs now on the digital signage and DOOH sector, but still just a handful of Web-based portals and news sites that cover the industry on a daily basis. The people who runs those commercial services make the calls daily on what either goes from their email Inboxes to their digital pages, or [...]

This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]

Give yourself a little mental test … Read this: Brand X, a leading provider of design and development of content rich solutions for self-service, digital merchandising and digital signage applications, today unveiled its WhizBang™ digital signage offering, designed for banking institutions to easily localize and communicate updated rates and new product information to customers in [...]

Maybe three years ago, give or take a bit, the company I was with then was wrestling with a good tag line to use for its products and services. Ultimately they went with something that made me cross-eyed and therefore even funnier looking than  normal, and decided against the other option that I liked: “Right [...]