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	<title>pressDOOH &#187; overused</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>Six clues to getting better technology press coverage</title>
		<link>http://pressdooh.com/archives/617</link>
		<comments>http://pressdooh.com/archives/617#comments</comments>
		<pubDate>Fri, 02 Sep 2011 20:20:26 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=617</guid>
		<description><![CDATA[Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is a torrent of BS an effective communications strategy?</title>
		<link>http://pressdooh.com/archives/606</link>
		<comments>http://pressdooh.com/archives/606#comments</comments>
		<pubDate>Wed, 13 Apr 2011 11:53:08 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=606</guid>
		<description><![CDATA[Stating what would seem obvious, but evidently is not, your choice of words in your media material reflects how your company conducts business. So if your communications material is a torrent of BS, your credibility is in question before you even get to the starting line with customers. Consider the release this morning from an [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking it to the next level</title>
		<link>http://pressdooh.com/archives/584</link>
		<comments>http://pressdooh.com/archives/584#comments</comments>
		<pubDate>Fri, 24 Dec 2010 20:53:09 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=584</guid>
		<description><![CDATA[I did an interview recently with a person I consider pretty smart, but I found myself starting to cringe as I kept hearing the dreaded phrase,&#8221;Take it to the next level.&#8221; I&#8217;ve no idea where this phrase comes from, but it has this slightly uncomfortable pick-up line feel to it that I&#8217;ve had little luck [...]
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		<item>
		<title>DS PR 101: All but squealing with delight at the news</title>
		<link>http://pressdooh.com/archives/494</link>
		<comments>http://pressdooh.com/archives/494#comments</comments>
		<pubDate>Fri, 14 May 2010 21:22:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=494</guid>
		<description><![CDATA[First a mea culpa: I believe I have been guilty of this, because it was what the client wanted and it was too much work to talk them out of it. Press release after press release has giddy quotes from VPs and CEOs saying they are pleased, excited, delighted &#8211; everything short of &#8220;we wet [...]
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		<item>
		<title>DS PR 101: Don&#8217;t bury the good stuff</title>
		<link>http://pressdooh.com/archives/482</link>
		<comments>http://pressdooh.com/archives/482#comments</comments>
		<pubDate>Tue, 27 Apr 2010 18:36:22 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=482</guid>
		<description><![CDATA[This isn&#8217;t terrible, it could just be better. So I&#8217;m not too concerned about using the name of the company that sent me a release today. There&#8217;s good information in it &#8211; if the readers are patient enough to read on and find it. Magenta Research is proud to announce a state-of the-art installation equipping [...]
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is the press release dead?</title>
		<link>http://pressdooh.com/archives/467</link>
		<comments>http://pressdooh.com/archives/467#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:13:28 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>

		<guid isPermaLink="false">http://pressdooh.com/archives/467</guid>
		<description><![CDATA[No, but it’s certainly evolving, and if you push out releases, you need to make sure you are evolving with the medium. Some keys: 1 – In this sector, press releases are not enticements to get editors to write stories. They are the stories. The formulaic corporate style of traditional press releases just annoy trade [...]
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		<item>
		<title>Advice from editors: on carpet-bombing</title>
		<link>http://pressdooh.com/archives/373</link>
		<comments>http://pressdooh.com/archives/373#comments</comments>
		<pubDate>Wed, 21 Oct 2009 00:38:48 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=373</guid>
		<description><![CDATA[There are countless blogs now on the digital signage and DOOH sector, but still just a handful of Web-based portals and news sites that cover the industry on a daily basis. The people who runs those commercial services make the calls daily on what either goes from their email Inboxes to their digital pages, or [...]
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		</item>
		<item>
		<title>Fine-tuning your message so that prospective customers notice, and care</title>
		<link>http://pressdooh.com/archives/339</link>
		<comments>http://pressdooh.com/archives/339#comments</comments>
		<pubDate>Mon, 28 Sep 2009 04:37:32 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=339</guid>
		<description><![CDATA[This post was also recently posted on the Website of the Digital Signage Association ... How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]
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		</item>
		<item>
		<title>DS PR 101: Dispense with the opening Blah Blah Blah and get to the point</title>
		<link>http://pressdooh.com/archives/145</link>
		<comments>http://pressdooh.com/archives/145#comments</comments>
		<pubDate>Tue, 08 Sep 2009 18:00:11 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=145</guid>
		<description><![CDATA[Give yourself a little mental test &#8230; Read this: Brand X, a leading provider of design and development of content rich solutions for self-service, digital merchandising and digital signage applications, today unveiled its WhizBang™ digital signage offering, designed for banking institutions to easily localize and communicate updated rates and new product information to customers in [...]
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		<item>
		<title>When good lines get overused &#8230;</title>
		<link>http://pressdooh.com/archives/126</link>
		<comments>http://pressdooh.com/archives/126#comments</comments>
		<pubDate>Mon, 31 Aug 2009 17:46:54 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=126</guid>
		<description><![CDATA[Maybe three years ago, give or take a bit, the company I was with then was wrestling with a good tag line to use for its products and services. Ultimately they went with something that made me cross-eyed and therefore even funnier looking than  normal, and decided against the other option that I liked: &#8220;Right [...]
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