Get focused with your message
The other blog I do on the digital signage industry doesn’t break a lot of news or re-purpose many press releases, but I still get some sector companies and PR firms sending me press releases in hopes I may write something up. I got one the other day from a big technology company trumpeting a [...]
How to write a digital signage press release: Step 1 – Define your objective
I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don’t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]
