San Fran-based content strategist Eccolo Media has released a survey of US businesses that suggests white papers are the most important and influential pieces of collateral used in technology buying decisions. The B2B Technology Collateral Survey of American businesses was done with more than 500 technology-purchasing decision makers and it confirmed, Marketing Charts reports, “that sales [...]

I have a self-imposed rule that I don’t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here’s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]

I was reading what I thought was a quite well-executed news release from a company, but started laughing about half-way through when the marketing person who probably put it together appeared to run out of things to write, so started using what the ops guy fed him or her. These digital signs are designated as [...]

It is probably rare in companies of any real size that the quotes in a press release, that involve the president or CEO, have actually been uttered by that person. It is probably almost as rare that the release gets distributed with the quoted person actually having seen what he or she has supposedly said. [...]

This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]