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	<title>pressDOOH &#187; objectives</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>DS PR 101: Don&#8217;t invite people people to drop by, and then lock the marketing door</title>
		<link>http://pressdooh.com/archives/463</link>
		<comments>http://pressdooh.com/archives/463#comments</comments>
		<pubDate>Mon, 15 Mar 2010 13:30:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=463</guid>
		<description><![CDATA[On Twitter this morning, a European software company breathlessly hyped how something big was coming, and then two hours later released the exciting news that a &#8220;preview&#8221; version of its Website was now live!!! So please come by and please pass the excitement along &#8230; Dutifully, I clicked through because I had not heard of [...]


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		<title>DS PR 101: This is a visual medium, kids. Provide visuals!</title>
		<link>http://pressdooh.com/archives/456</link>
		<comments>http://pressdooh.com/archives/456#comments</comments>
		<pubDate>Fri, 05 Feb 2010 20:32:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=456</guid>
		<description><![CDATA[I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don&#8217;t live in Manhattan, nor do countless people [...]


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		<slash:comments>1</slash:comments>
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		<item>
		<title>It&#8217;s digital signage trade show season: Time for a Message Tune-Up?</title>
		<link>http://pressdooh.com/archives/452</link>
		<comments>http://pressdooh.com/archives/452#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:57:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[Company news]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=452</guid>
		<description><![CDATA[This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]


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		</item>
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		<title>The importance of (good) white papers</title>
		<link>http://pressdooh.com/archives/435</link>
		<comments>http://pressdooh.com/archives/435#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:59:24 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=435</guid>
		<description><![CDATA[San Fran-based content strategist Eccolo Media has released a survey of US businesses that suggests white papers are the most important and influential pieces of collateral used in technology buying decisions. The B2B Technology Collateral Survey of American businesses was done with more than 500 technology-purchasing decision makers and it confirmed, Marketing Charts reports, &#8220;that sales [...]


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		<title>Sub-optimized PR: Don&#8217;t just tell them, show them</title>
		<link>http://pressdooh.com/archives/430</link>
		<comments>http://pressdooh.com/archives/430#comments</comments>
		<pubDate>Fri, 04 Dec 2009 13:35:23 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=430</guid>
		<description><![CDATA[I have a self-imposed rule that I don&#8217;t include the names of companies on this blog if I am slapping them around for being stupid or mindless in their approach. Here&#8217;s a case of PR that is pretty well executed, albeit in a highly conventional way, but misses the opportunity at hand. PlayNetwork is a [...]


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		<title>DS PR 101: Don&#8217;t go overboard with the information</title>
		<link>http://pressdooh.com/archives/366</link>
		<comments>http://pressdooh.com/archives/366#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:12:52 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=366</guid>
		<description><![CDATA[I was reading what I thought was a quite well-executed news release from a company, but started laughing about half-way through when the marketing person who probably put it together appeared to run out of things to write, so started using what the ops guy fed him or her. These digital signs are designated as [...]


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		</item>
		<item>
		<title>Quotes from the boss should be useful, not just blabber</title>
		<link>http://pressdooh.com/archives/355</link>
		<comments>http://pressdooh.com/archives/355#comments</comments>
		<pubDate>Mon, 05 Oct 2009 14:32:20 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=355</guid>
		<description><![CDATA[It is probably rare in companies of any real size that the quotes in a press release, that involve the president or CEO, have actually been uttered by that person. It is probably almost as rare that the release gets distributed with the quoted person actually having seen what he or she has supposedly said. [...]


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		</item>
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		<title>Fine-tuning your message so that prospective customers notice, and care</title>
		<link>http://pressdooh.com/archives/339</link>
		<comments>http://pressdooh.com/archives/339#comments</comments>
		<pubDate>Mon, 28 Sep 2009 04:37:32 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=339</guid>
		<description><![CDATA[This post was also recently posted on the Website of the Digital Signage Association ... How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]


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		</item>
		<item>
		<title>Get focused with your message</title>
		<link>http://pressdooh.com/archives/326</link>
		<comments>http://pressdooh.com/archives/326#comments</comments>
		<pubDate>Sun, 27 Sep 2009 14:35:20 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=326</guid>
		<description><![CDATA[The other blog I do on the digital signage industry doesn&#8217;t break a lot of news or re-purpose many press releases, but I still get some sector companies and PR firms sending me press releases in hopes I may write something up. I got one the other day from a big technology company trumpeting a [...]


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		</item>
		<item>
		<title>How to write a digital signage press release: Step 1 &#8211; Define your objective</title>
		<link>http://pressdooh.com/archives/164</link>
		<comments>http://pressdooh.com/archives/164#comments</comments>
		<pubDate>Wed, 16 Sep 2009 04:17:08 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/blog/?p=164</guid>
		<description><![CDATA[I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don&#8217;t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]


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