Though one of the core reasons I started pressDOOH was to write press releases and related material for client, it’s actually developed into only a small part of my company’s activity. But when I do produce press material, I operate with one key objective – drawing people into the story. And this IS storytelling. If [...]

I was just at my industry’s biggest event last week, and I was run off my feet the whole time. I go in part as a consultant to see what’s up and meet clients, but also as a quasi-journalist who “covers” the event. I knew this already, but it was really enforced last week how [...]

On Twitter this morning, a European software company breathlessly hyped how something big was coming, and then two hours later released the exciting news that a “preview” version of its Website was now live!!! So please come by and please pass the excitement along … Dutifully, I clicked through because I had not heard of [...]

I have seen multiple references today to what sounds like a very expensive, well-executed landmark installation in New York involving projection systems, 3D and a very famous building. As much as I would like to get on the subway to get over and see it first-hand, I don’t live in Manhattan, nor do countless people [...]

This is a press release issued today: Marketing communications firm pressDOOH has developed a special program intended to help industry firms “tune up” their communications in advance of the many digital signage trade shows and related events scheduled over the next few weeks and months. The “Message Tune-Up” program is aimed squarely at vendors, service [...]