I just sent a note off to an unnamed company. They are unnamed because I like their product and their general approach, and as noted in the past, this blog was not created as some weird writing hall of shame. Someone, in this case, has been given the keys to the corporate blog, and instead [...]

This post was also recently posted on the Website of the Digital Signage Association … How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases is critical to their success. So why is so much of it so bad? The industry executives I speak with [...]

I spend a lot of time with this blog slapping around companies that do a truly terrible job of media communications, and by pointing out the mistakes, trying to educate them and others. But I don’t want to dwell on the negative stuff, and thought it might be useful to put readers through the basics [...]

WTF is this press release about??? Brand X today announced new predictions for the digital signage’s space. With the promise of being one of the most exciting platforms, the digital signage experts, Brand X foresee importance of local and relevant content, creative agencies understanding the role of digital signage’s, electronic media witnessing shifts from television to [...]