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	<title>pressDOOH &#187; nonsense</title>
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	<description>Copywriting for digital signage and DOOH</description>
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		<title>Six clues to getting better technology press coverage</title>
		<link>http://pressdooh.com/archives/617</link>
		<comments>http://pressdooh.com/archives/617#comments</comments>
		<pubDate>Fri, 02 Sep 2011 20:20:26 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=617</guid>
		<description><![CDATA[Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am [...]
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hey Mr. CEO, You&#8217;re not the story</title>
		<link>http://pressdooh.com/archives/609</link>
		<comments>http://pressdooh.com/archives/609#comments</comments>
		<pubDate>Wed, 11 May 2011 20:25:06 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=609</guid>
		<description><![CDATA[I am looking at the lead of a press release and assuming the poor PR people knew better than to NOT include the CEO&#8217;s name in any missive they issue. That could be the only reason for this sort of thing: &#8220;Charles J. Beech, CEO and Chairman of the Board of Directors of Trivantis, the [...]
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Is a torrent of BS an effective communications strategy?</title>
		<link>http://pressdooh.com/archives/606</link>
		<comments>http://pressdooh.com/archives/606#comments</comments>
		<pubDate>Wed, 13 Apr 2011 11:53:08 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=606</guid>
		<description><![CDATA[Stating what would seem obvious, but evidently is not, your choice of words in your media material reflects how your company conducts business. So if your communications material is a torrent of BS, your credibility is in question before you even get to the starting line with customers. Consider the release this morning from an [...]
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Taking it to the next level</title>
		<link>http://pressdooh.com/archives/584</link>
		<comments>http://pressdooh.com/archives/584#comments</comments>
		<pubDate>Fri, 24 Dec 2010 20:53:09 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[overused]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=584</guid>
		<description><![CDATA[I did an interview recently with a person I consider pretty smart, but I found myself starting to cringe as I kept hearing the dreaded phrase,&#8221;Take it to the next level.&#8221; I&#8217;ve no idea where this phrase comes from, but it has this slightly uncomfortable pick-up line feel to it that I&#8217;ve had little luck [...]
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The problem with big, round numbers</title>
		<link>http://pressdooh.com/archives/509</link>
		<comments>http://pressdooh.com/archives/509#comments</comments>
		<pubDate>Thu, 29 Jul 2010 12:48:42 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[skeptics]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=509</guid>
		<description><![CDATA[I was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting [...]
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Remember the basics when writing releases</title>
		<link>http://pressdooh.com/archives/504</link>
		<comments>http://pressdooh.com/archives/504#comments</comments>
		<pubDate>Sat, 19 Jun 2010 17:31:57 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[buzz phrase]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=504</guid>
		<description><![CDATA[I noticed a piece recently on ReadWriteWeb about media relationships, a guest post by the marketing guy for an e-commerce startup  specializing in co-created custom dress shirts. Very different space, but what he has to say about getting media and general reader attention translates really well to justa bout any industry, and certainly an emerging [...]
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		</item>
		<item>
		<title>PR 101 &#8211; Remember, they&#8217;re not stupid</title>
		<link>http://pressdooh.com/archives/487</link>
		<comments>http://pressdooh.com/archives/487#comments</comments>
		<pubDate>Thu, 29 Apr 2010 00:59:09 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=487</guid>
		<description><![CDATA[Strangely, some of the worst work in press releases comes from companies that should have the money and experience to be really good. Consider this work of art from ABC&#8217;s Family broadcast network: ABC Family advertising sales executives Laura Kuhn and Mark Rejtig have both received increased responsibilities at the network, effective immediately. The announcement [...]
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		</item>
		<item>
		<title>DS PR 101: Don&#8217;t pretend something didn&#8217;t happen</title>
		<link>http://pressdooh.com/archives/460</link>
		<comments>http://pressdooh.com/archives/460#comments</comments>
		<pubDate>Fri, 12 Mar 2010 15:51:14 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=460</guid>
		<description><![CDATA[I don&#8217;t write about companies to embarrass them, so I almost never actually run the company name in the post. Most people will know who this is anyway, but here goes: BLANK, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, [...]
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		</item>
		<item>
		<title>DS PR 101: Contain your ego</title>
		<link>http://pressdooh.com/archives/424</link>
		<comments>http://pressdooh.com/archives/424#comments</comments>
		<pubDate>Wed, 18 Nov 2009 21:23:47 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=424</guid>
		<description><![CDATA[A press release this morning from a guy who was leaving his gig and going out on his own as &#8230; something &#8230; (it was far less than clear) &#8230; started with the guy proclaiming himself a luminary. Don&#8217;t. Just don&#8217;t. It&#8217;s meaningless to most people, but all the wrong people will jump all over [...]
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		<item>
		<title>Think, write it out, then think again, then think again, and only then click on Publish</title>
		<link>http://pressdooh.com/archives/349</link>
		<comments>http://pressdooh.com/archives/349#comments</comments>
		<pubDate>Fri, 02 Oct 2009 04:00:07 +0000</pubDate>
		<dc:creator>Dave Haynes</dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[silly]]></category>

		<guid isPermaLink="false">http://pressdooh.com/?p=349</guid>
		<description><![CDATA[I just sent a note off to an unnamed company. They are unnamed because I like their product and their general approach, and as noted in the past, this blog was not created as some weird writing hall of shame. Someone, in this case, has been given the keys to the corporate blog, and instead [...]
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