10 digital signage buzzwords and phrases that need to get shelved … now!
Robin Wauters at TechCrunch did a great piece recently about words he would love to see banned from press releases. It is very Silicon Valley-focused, but much of what he had to write could be applied to this sector. I thought I would use that for inspiration for my own, DS-centric list. The hype in [...]
DS PR 101: If you market in English, get a command of the language
My command of languages other than English extends only to the core survival skill of being able to order beer in French and Spanish, so I have heaps of respect for anyone who’s actually good enough to string together words in another language. HOWEVER, my respect does not extend to companies that try to market [...]
DS PR 101: Few people are fluent in Martian
A company I have a lot of respect and time for recently issued a press release about a new feature it was adding to its software and hardware offer. I read it. And then read it again. And then I started to grasp what the thing was going on about. It was an acronym blizzard, [...]
